In 1998 Valley fm applied for a 4-year permanent license, and was subsequently on air for a series of 5 one-month (special events) periods. During this time the station endeared itself to the hearts and minds of the majority of the community – its broadcasts demonstrating the need and importance of a community broadcaster catering specifically for its regional audiences.

During November 2002 Valley fm attended a public hearing and on 27 March 2003 ICASA granted the station a 4-year broadcast license, enabling it to launch a full-time broadcasting service with effect from 1 August 2003.