Station Profile

As the region’s only radio station directly serving this community, and the most popular mass media vehicle, Valley fm provides an established platform from which retailers and service companies can, at minimal cost, bring products and services to the attention of the region’s urban, peri-urban and rural communities. Valley fm’s footprint includes 28 towns in the Breede Valley, Witzenberg and Langeberg municipal areas.

For the information of your marketing department, Valley fm’s current footprint embraces a 121 000 plus listenership (SAARF 2013), with one of the highest daily average community station listenership’s in the Western Cape.

Comprising a culturally eclectic population, ranging from community members to small business entrepreneurs, local government representatives and farm dwellers, the region provides us with a listener LSM profile spanning from 4 – 10.

Considered a leader among community stations, Valley fm has been the only Western Cape local radio station invited to cover parliament’s State of the Province Address and to host its transmission to other stations; and frequently initiates OB link-ups, broadcasting from key events to neighbouring stations.

We also on a regular basis produce PSA’s (public service announcements) for various government departments, to distribute to regional stations. A current long-standing project is our production and syndication of educational programmes from Cape Nature to stations across the Western Cape.

To ensure balanced content over its 7-day 24-hour broadcast schedule Valley fm engages in participative dialogue with community leaders and residents alike; provides a wide range of musical entertainment; a popular daily magazine programme focusing on the family, health and women’s issues; youth-participation forums; educational, community health, and cultural programmes; sports coverage, and the opportunity for all to interact on air with current issues affecting themselves, their families and communities towards development and growth.